ApolloThe AI GTM System for Go-to-Market Teams
vs
DockEnablement that sellers and buyers love.
Comparison · Sales Enablement · weekly run Nov 2
Apollo vs Dock
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Dock is the stronger AI pick in Sales Enablement: it has a visibility score of 20.1 versus 4 for Apollo, and ranks ahead in 50% of the answers that name both.
Choose Apollo if…
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Per seat pricing suits your budget better than flat tiers
- Large B2B contact database combined with prospecting and email sequencing
Choose Dock if…
- You want the brand AI engines rank higher (20.1 vs 4)
- You need SOC 2 Type II or GDPR compliant coverage
- Flat tiers pricing suits your budget better than per seat
- Good fit for mid-market B2B SaaS teams
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Dock |
|---|---|---|
| Visibility score | 4% | 20.1% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #19 | #7 |
| Share of voice | 1% | 5.2% |
| Mentions this run | 6 | 29 |
| Positive in AI answers | 60% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Dock 0pp over 0 weekly runs.
Engine by engine
Dock leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloDock
Head to head in AI answers
2 engine answers name both brands
1Apollo ranked higher
1Dock ranked higher
| Prompt | Engine | Apollo | Dock |
|---|---|---|---|
| Best sales enablement platform for startups | Perplexity | #6 | #3 |
| Which Sales Enablement tools offer annual discounts? | Perplexity | #1 | #2 |
Features, pricing & fit
| Dimension | Apollo | Dock |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | Free; paid from $350 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II, GDPR compliant |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Priority support on Standard and higher plans, Dedicated customer success manager on Enterprise |
| Founded | 2015 | 2021 |
| Headquarters | San Francisco, CA | San Francisco, California |
| Employees | 501–1,000 | 11–50 |
| Funding | Series D · $250M raised | Seed · $7M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales, customer success and marketing teams that want deal rooms, content, training and order forms on one platform. |
Plans side by side
Dock
Free$0forever
Standard$350month
Premium$1,000month, billed annually
EnterpriseCustomcustom annual contract
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Dock
- Good fit for mid-market B2B SaaS teams
- Digital sales rooms that replace messy email chains
- Best overall choice for early to growth-stage startups
- Free plan and free trial available
- Transparent, publicly documented pricing
- Tighter asset limits on the free plan
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Dock”, https://slateindex.ai/compare/apollo-vs-dock, data of Nov 2, 2026. Licence: CC BY 4.0.