ApolloThe AI GTM System for Go-to-Market Teams
vs
GhostThe best open source blog & newsletter platform
Comparison · Email Marketing · weekly run Nov 2
Apollo vs Ghost
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Email Marketing: it has a visibility score of 0.4 versus 0 for Ghost.
Choose Apollo if…
- You want the brand AI engines rank higher (0.4 vs 0)
- You want a free plan to start
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Ghost if…
- You need more native integrations (8000+ vs 200+)
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Ghost |
|---|---|---|
| Visibility score | 0.4% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #47 |
| Share of voice | 0.3% | 0% |
| Mentions this run | 1 | 0 |
| Positive in AI answers | 60% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Ghost 0pp over 0 weekly runs.
Engine by engine
Apollo leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloGhost
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Ghost ranked higher
Features, pricing & fit
| Dimension | Apollo | Ghost |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | $18 / mo |
| Free plan | Yes | No |
| Deployment | Cloud platform | Self-hosted open source software, or the managed Ghost(Pro) cloud service |
| Integrations | 200+ | 8000+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | — |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Help center, Community forum, Email support, Priority support on Business plan |
| Founded | 2015 | 2013 |
| Headquarters | San Francisco, CA | New York City, NY, United States |
| Employees | 501–1,000 | 11–50 |
| Funding | Series D · $250M raised | Kickstarter campaign |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Ghost
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Ghost”, https://slateindex.ai/compare/apollo-vs-ghost, data of Nov 2, 2026. Licence: CC BY 4.0.