Apollo vs Nooks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 7.2 for Nooks, and ranks ahead in 75% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 7.2)
- AI answers describe it more positively (60% vs 54% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Nooks if…
- You need SOC 2 Type 2 or ISO/IEC 27001:2022 or SOC 3 coverage
- AI-native platform combining sequencing, dialing, prospecting, and AI coaching
- Unified workflow replacing multi-tool sales stacks
- Suited to large organizations linking rep engagement data to revenue forecasting
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Nooks |
|---|---|---|
| Visibility score | 51% | 7.2% |
| Change vs last week | down−2.8% | up+3.7% |
| Rank in Sales Engagement | #4 | #12 |
| Share of voice | 9.4% | 1.7% |
| Mentions this run | 59 | 9 |
| Positive in AI answers | 60% | 54% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Nooks +3.7pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Apollo | Nooks |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | ChatGPT | #3 | #10 |
| Which sales engagement platform has the best reviews? | ChatGPT | #2 | #8 |
| Compare the leading Sales Engagement platforms | Perplexity | #5 | #11 |
| Alternatives to the most popular sales engagement platform | AI Mode | #4 | #2 |
Features, pricing & fit
| Dimension | Apollo | Nooks |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type 2, ISO/IEC 27001:2022, SOC 3, EU-US DPF |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | — |
| Founded | 2015 | 2020 |
| Headquarters | San Francisco, CA | San Francisco, California |
| Employees | 501–1,000 | 201–500 |
| Funding | Series D · $250M raised | Series B · $70M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Revenue teams running outbound, inbound and deal management |
Plans side by side
Nooks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Nooks
- AI-native platform combining sequencing, dialing, prospecting, and AI coaching
- Unified workflow replacing multi-tool sales stacks
- Suited to large organizations linking rep engagement data to revenue forecasting
- Highest-rated specialist sales engagement platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Nooks”, https://slateindex.ai/compare/apollo-vs-nooks, data of Nov 3, 2026. Licence: CC BY 4.0.