Apollo vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 1.8 for Zoho, and ranks ahead in 100% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 1.8)
- AI answers describe it more positively (60% vs 50% positive)
- You need GDPR or SOC 2 or CCPA or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
Choose Zoho if…
- You need ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
- Free tier for small teams
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Zoho |
|---|---|---|
| Visibility score | 51% | 1.8% |
| Change vs last week | down−2.8% | down−0.2% |
| Rank in Sales Engagement | #4 | #32 |
| Share of voice | 9.4% | 0.6% |
| Mentions this run | 59 | 4 |
| Positive in AI answers | 60% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Zoho −0.19999999999999996pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Apollo | Zoho |
|---|---|---|---|
| Best sales engagement platform with AI features | ChatGPT | #3 | #10 |
| Which Sales Engagement vendors do analysts recommend? | ChatGPT | #5 | #12 |
| Which Sales Engagement vendors do analysts recommend? | Perplexity | #5 | #11 |
| Is there a free sales engagement platform for small teams? | ChatGPT | #1 | #3 |
Features, pricing & fit
| Dimension | Apollo | Zoho |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | Cloud (SaaS) |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | — |
| Founded | 2015 | 1996 |
| Headquarters | San Francisco, CA | Chennai, Tamil Nadu, India |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D · $250M raised | Bootstrapped |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Zoho”, https://slateindex.ai/compare/apollo-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.