AsanaWork & Project Management for Human-Agent Teams

GuruThe Governed Knowledge Layer for Enterprise AI

Comparison · Knowledge Management · weekly run Nov 3

Asana vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 6.3 for Asana, and ranks ahead in 50% of the answers that name both.

Choose Asana if…

You want a free plan to start
You need SOC 2 Type 2 or FedRAMP Moderate (Asana Gov) coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Per seat pricing suits your budget better than flat tiers

Choose Guru if…

You want the brand AI engines rank higher (29.9 vs 6.3)
AI answers describe it more positively (56% vs 42% positive)
You need SOC 2 Type II or HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Flat tiers pricing suits your budget better than per seat

AI visibility side by side

Latest weekly run · Nov 3

Metric	Asana	Guru
Visibility score	6.3%	29.9%
Change vs last week	New	New
Rank in Knowledge Management	#16	#3
Share of voice	1.4%	8%
Mentions this run	7	43
Positive in AI answers	42%	56%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Asana 0pp · Guru 0pp over 0 weekly runs.

Engine by engine

Guru leads on 3 of 3 engines

ChatGPT

3.7%

34.1%

AI Mode

9.4%

29.3%

Perplexity

5.7%

26.5%

AsanaGuru

Head to head in AI answers

2 engine answers name both brands

1Asana ranked higher

1Guru ranked higher

Prompt	Engine	Asana	Guru
What is the difference between a knowledge management tool and Project Management?	ChatGPT	#7	#5
What should a knowledge management tool integrate with?	AI Mode	#2	#9

Features, pricing & fit

Dimension	Asana	Guru
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $10.99 per seat / mo	Contact sales
Free plan	Yes	No
Deployment	Cloud	AWS-hosted cloud service
Integrations	100+	100+
Compliance	SOC 2 Type 2, FedRAMP Moderate (Asana Gov)	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	Help Center, Community, Asana Academy, Customer Success	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2008	2013
Headquarters	San Francisco, California, United States	Philadelphia, Pennsylvania
Employees	1,001–5,000	51–200
Funding	Series E	Series C · $70M raised
Best for	Individuals and teams from small groups up to large organizations scaling cross-functional work across departments.	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.

Plans side by side

Asana

Personal$0free forever

Starter$10.99per user per month, billed annually

Advanced$24.99per user per month, billed annually

EnterpriseCustomcontact sales

Asana pricing

Guru

Custom Enterprise PackageCustomcustom quote

Guru pricing

Pros and cons

Themes from the AI answers that mention each brand

Asana

Strong for cross-functional structured execution and milestone tracking
Easy to adopt and use, with clean design
Goal tracking and cross-team accountability
Strongest general-purpose project management choice
Asana Intelligence summarises status and spots bottlenecks; AI agents for coordination