AsanaWork & Project Management for Human-Agent Teams

HubSpotThe agentic customer platform to scale your business.

Comparison · Knowledge Management · weekly run Nov 3

Asana vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Asana is the stronger AI pick in Knowledge Management: it has a visibility score of 6.3 versus 3.3 for HubSpot, and ranks ahead in 100% of the answers that name both.

Choose Asana if…

You want the brand AI engines rank higher (6.3 vs 3.3)
AI answers describe it more positively (42% vs 35% positive)
You need SOC 2 Type 2 or FedRAMP Moderate (Asana Gov) coverage
Strong for cross-functional structured execution and milestone tracking

Choose HubSpot if…

You want a lower entry price ($7 vs $10.99)
You need more native integrations (2000+ vs 100+)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Asana	HubSpot
Visibility score	6.3%	3.3%
Change vs last week	New	New
Rank in Knowledge Management	#16	#23
Share of voice	1.4%	1.4%
Mentions this run	7	8
Positive in AI answers	42%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Asana 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

Asana leads on 2 of 3 engines

ChatGPT

3.7%

4.6%

AI Mode

9.4%

0.9%

Perplexity

5.7%

4.4%

AsanaHubSpot

Head to head in AI answers

2 engine answers name both brands

2Asana ranked higher

0HubSpot ranked higher

Prompt	Engine	Asana	HubSpot
What should a knowledge management tool integrate with?	ChatGPT	#3	#7
What should a knowledge management tool integrate with?	Perplexity	#3	#11

Features, pricing & fit

Dimension	Asana	HubSpot
Pricing model	Per seat	Per seat
Entry price	Free; paid from $10.99 per seat / mo	Free; paid from $7 per seat / mo
Free plan	Yes	Yes
Onboarding fee	—	$3,000
Deployment	Cloud	Cloud
Integrations	100+	2000+
Compliance	SOC 2 Type 2, FedRAMP Moderate (Asana Gov)	SOC 2 Type II, SOC 3
Support	Help Center, Community, Asana Academy, Customer Success	Phone
Founded	2008	2006
Headquarters	San Francisco, California, United States	Cambridge, Massachusetts, United States
Employees	1,001–5,000	5,000+
Funding	Series E	Corporate round
Best for	Individuals and teams from small groups up to large organizations scaling cross-functional work across departments.	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.

Plans side by side

Asana

Personal$0free forever

Starter$10.99per user per month, billed annually

Advanced$24.99per user per month, billed annually

EnterpriseCustomcontact sales

Asana pricing

HubSpot

Free$0month

Starter$7month per seat (promotional, new customers; $20/mo/seat standard)

Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)

Enterprise$3,600month, includes 5 Core Seats

HubSpot pricing

Pros and cons

Themes from the AI answers that mention each brand

Asana

Strong for cross-functional structured execution and milestone tracking
Easy to adopt and use, with clean design
Goal tracking and cross-team accountability
Strongest general-purpose project management choice
Asana Intelligence summarises status and spots bottlenecks; AI agents for coordination