AttioThe CRM for agentic revenue.
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Comparison · CRM · weekly run Nov 3
Attio vs Google Sheets
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Attio is the stronger AI pick in CRM: it has a visibility score of 8.9 versus 2.6 for Google Sheets.
Choose Attio if…
- You want the brand AI engines rank higher (8.9 vs 2.6)
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
Choose Google Sheets if…
- You need ISO/IEC 27001:2022 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or SOC 2 or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, lightweight option for managing leads and sales
- Serves as a primary database for prospect lists
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | Google Sheets |
|---|---|---|
| Visibility score | 8.9% | 2.6% |
| Change vs last week | no change0% | New |
| Rank in CRM | #8 | #21 |
| Share of voice | 2.8% | 0.5% |
| Mentions this run | 13 | 2 |
| Positive in AI answers | 64% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · Google Sheets +2.6pp over 1 weekly runs.
Engine by engine
Attio leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AttioGoogle Sheets
Head to head in AI answers
0 engine answers name both brands
0Attio ranked higher
0Google Sheets ranked higher
Features, pricing & fit
| Dimension | Attio | Google Sheets |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $44 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud | — |
| Compliance | — | ISO/IEC 27001:2022, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 2, SOC 3 |
| Support | Help center, Chat and email, Priority support, Migration service | — |
| Founded | 2019 | — |
| Headquarters | London, United Kingdom | Mountain View, California |
| Employees | 201–500 | 5,000+ |
| Funding | Series B · $116M raised | — |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | — |
Plans side by side
Attio
Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
Google Sheets
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
Google Sheets
- Free, lightweight option for managing leads and sales
- Serves as a primary database for prospect lists
- Usable for manual customer support ticket workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs Google Sheets”, https://slateindex.ai/compare/attio-vs-google-sheets, data of Nov 3, 2026. Licence: CC BY 4.0.