Attio alternatives: top competitors compared
Named alongside Attio
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.100% of Attio answersZohoBest forBusinesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR92% of Attio answersPipedriveBest forSmall and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM85% of Attio answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform77% of Attio answers
Data from SlateIndex weekly runs
Attio has a visibility score of 8.9 in CRM, #8 of 39. AI answers that name Attio most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Zoho | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | — | 44.8% | A broad suite of 60+ in-house products on a technology stack and data centers Zoho owns, with no ad-based revenue |
| Pipedrive | Small and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM | — | 34.2% | Pioneered the kanban-style visual sales pipeline in CRM |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
Alternative 1
HubSpot vs Attio →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Attio
| Dimension | HubSpot | Attio |
|---|---|---|
| Visibility score | 73.1% | 8.9% |
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $44 per seat / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
Zoho vs Attio →Zoho
Zoho suits businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR.
Quick facts
- Pricing not available
- 44.8% visibility score · #3 in CRM
Key features
- Zoho CRM — Manage sales, marketing and support in one CRM platform.
- Zoho Desk — Customer service software for support teams.
- Zoho Creator — Low-code platform to build custom business apps.
- Zoho One — Unified suite of 50+ business applications.
Zoho vs Attio
| Dimension | Zoho | Attio |
|---|---|---|
| Visibility score | 44.8% | 8.9% |
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $44 per seat / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
Cons
- Less premium user experience
- Pricing varies dramatically across products
Alternative 3
Pipedrive vs Attio →Pipedrive
Pipedrive suits small and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM.
Quick facts
- Pricing not available
- 34.2% visibility score · #4 in CRM
- 500+ native integrations
Key features
- Pipedrive CRM — Visual pipeline and deal management with reporting, forecasting and email sync.
- LeadBooster — Lead capture through Web Forms, Chatbot and Live Chat.
- Nova — AI meeting intelligence that briefs, transcribes calls and drafts CRM updates.
- AI Sales Assistant — Surfaces priority deals, predicts win probability and recommends next steps.
Pipedrive vs Attio
| Dimension | Pipedrive | Attio |
|---|---|---|
| Visibility score | 34.2% | 8.9% |
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $44 per seat / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Visual sales pipeline management
- Easy to use with quick setup
- Built specifically for sales teams
- Free trial with no credit card required
- Annual billing savings and clear pricing
Cons
- May lack governance, service, and advanced reporting
Alternative 4
Salesforce vs Attio →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs Attio
| Dimension | Salesforce | Attio |
|---|---|---|
| Visibility score | 46.2% | 8.9% |
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $44 per seat / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Attio | Per seat | Free; paid from $44 per seat / mo |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Zoho | — | — |
| Pipedrive | — | — |
| Salesforce | — | — |
More alternatives
Ranked by how often AI answers name them alongside Attio in the latest weekly run.