Attio

The CRM for agentic revenue.

CRMLondon, United Kingdom201–500 employeesFounded 2019

#8 of 39 in CRM5,000 customers (per prnewswire.com)64% positive in AI answers

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Visibility score

8.9%

0% vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

Attio ranks #8 of 39 in CRM with an AI visibility score of 8.9 (SlateIndex, Nov 3, 2026).
Attio is most visible on ChatGPT (10.6) and least on Perplexity (6.7).
AI engines name Attio in 7 of the 30 CRM buyer prompts SlateIndex tracks.
attio.com is the source AI engines cite most in answers about Attio, with 5 citations.

About

Company details for Attio

Attio is a cloud-based CRM for revenue teams that syncs email and calendar data, enriches company and people records, and lets teams build custom objects, lists and pipelines. It includes AI agents, Ask Attio, workflows, sequences, call intelligence and reporting. Developers can extend it through an API, webhooks, an App SDK and an MCP server. It ranks #8 of 39 in CRM on SlateIndex and has a visibility score of 8.9 in the latest weekly run.

Founded in 2019 and headquartered in London, United Kingdom, the company employs 201–500 people. It has raised about $116M. Its differentiator: self-building data model that captures emails, calls, product and billing data automatically, with AI agents acting on it.

Website: attio.com
Categories: CRM
Company size: 201–500 employees
Headquarters: London, United Kingdom
Founded: 2019
Company type: Private, venture-backed
Funding: Series B · $116M raised
Customers: 5,000 · per prnewswire.com/news-releases/attio-raises-52m-series-b-to-scale-the-first-ai-native-crm-for-go-to-market-builders-302538357.html
Pricing: Free; paid from $44 per seat / mo · per seat
Free trial: Free plan available
Deployment: Cloud
Platforms: Web, iOS, Android
Support: Help center, Chat and email, Priority support, Migration service

LinkedIn · linkedin.com/company/attio X · twitter.com/attio YouTube · youtube.com/@attioCRM GitHub · github.com/attio

Read from linkedin.com, attio.com, g2.com, prnewswire.com, tldv.io, syncgtm.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

8.9%

across CRM answers, weighted by position

ChatGPT10.6%

AI Mode9.4%

Perplexity6.7%

Change

vs last week’s run

Category rank

#8 of 39

in CRM

Mentions

in this week’s run

Share of voice

2.8%

of AI mentions in CRM

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now8.9%

30-day changeno change0pp

High · low8.9% · 8.9%

Rank#8 → #8

Attio gained 0 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.

Media

Website and product screenshots for Attio

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Attio

All prompts

Best CRM for startups

Attio: Best for Data-Flexible & PLG Startups

Google AI Mode · run of Nov 3

Best CRM for startups

But for most startups, I'd shortlist HubSpot, Attio, and Pipedrive.

ChatGPT · run of Nov 3

Top CRM options for B2B SaaS companies

Attio – Best Modern Data-Driven CRM

Google AI Mode · run of Nov 3

Top CRM options for B2B SaaS companies

Attio and HubSpot are particularly interesting for connecting SaaS customer and revenue workflows.

ChatGPT · run of Nov 3

Best CRM with AI features

Attio — Best for Flexibility & Data-Driven Teams

Google AI Mode · run of Nov 3

Is there a free CRM for small teams?

Startup wanting flexible customer databases: Attio.

ChatGPT · run of Nov 3

Top CRM options for B2B SaaS companies

For most B2B SaaS companies, the strongest shortlist is HubSpot, Salesforce, Pipedrive, Close, Attio, and Zoho CRM.

Perplexity · run of Nov 3

Best CRM for startups

Choose Attio if you want a flexible, startup-oriented data model and modern interface.

Perplexity · run of Nov 3

Products & features

What Attio sells

Attio CRM

Customizable CRM with custom objects, records, lists and pipelines.

Ask Attio

AI assistant for asking questions about CRM data.

AI agents

Agents that research, enrich, score and route leads and draft outreach.

Workflows

Automations with integration blocks and AI agent steps.

Sequences

Automated email outreach sequences.

Call Intelligence

Call recording and meeting insights.

Reporting

Insight and funnel reports, targets and historical attributes.

Developer platform

API, webhooks, App SDK and MCP server.

Strengths engines cite

Flexible, database-like data model
Modern interface and CRM experience
AI-focused, AI-native CRM
Suited to startups and product-led growth
Reduces manual CRM data entry

Target market & buyers

Companies from startups to enterprises, especially fast-growing tech companies

Notable customers include Granola, Modal, Railway, Passionfroot, USV, Snackpass, Taskrabbit, Lovable.

Industry	Primary use case
SaaS	Turning product and usage signals into pipeline and lead triage
Venture Capital	Unifying siloed relationship data into a source of truth
Artificial Intelligence	Workflow automation for product-led growth
Creator Economy	Building a custom CRM for creator relationships

Funding & recent developments

Funding

Round	Year	Amount
Seed	2021	—
Series A	2023	$24M
$33M round	2024	$33M
Series B	2025	$52M

Latest known round	Total raised
Series B	$116M

Recent developments

Oct 2026ProductAgent-native SQL architecture
Attio launched an architecture letting agents query its data via SQL.
Jul 2026CompanyAcquired Inconvo team
Attio acquired the team of Inconvo, an Irish AI analytics startup.
Jun 2026ProductAI agent steps in Workflows
Workflows gained AI agent steps.
Feb 2026ProductMCP server launched
Attio's MCP server went live.
Feb 2026ProductAsk Attio and permissions
Ask Attio and a permissions system with object controls were introduced.

Competitive landscape

How Attio compares with its top three alternatives

All alternatives

Attio most often appears alongside HubSpot, Zoho, Pipedrive in AI answers.

vsAttio vs HubSpot8.9% vs 73.1% visibility · HubSpot leadsFull comparison vsAttio vs Zoho8.9% vs 44.8% visibility · Zoho leadsFull comparison vsAttio vs Pipedrive8.9% vs 34.2% visibility · Pipedrive leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Attio	8.9%	2.8%	no change0%	Free plan
HubSpot	73.1%	13.1%	New	Free plan
Zoho	44.8%	12.5%	up+5.4%	Pricing not available
Pipedrive	34.2%	9.4%	up+2.7%	Pricing not available
Salesforce	46.2%	9.6%	New	Pricing not available