AttioThe CRM for agentic revenue.
vs
ZohoCloud software suite for businesses
Comparison · CRM · weekly run Nov 3
Attio vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zoho is the stronger AI pick in CRM: it has a visibility score of 44.8 versus 8.9 for Attio, and ranks ahead in 58% of the answers that name both.
Choose Attio if…
- AI answers describe it more positively (64% vs 50% positive)
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
Choose Zoho if…
- You want the brand AI engines rank higher (44.8 vs 8.9)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | Zoho |
|---|---|---|
| Visibility score | 8.9% | 44.8% |
| Change vs last week | no change0% | up+5.4% |
| Rank in CRM | #8 | #3 |
| Share of voice | 2.8% | 12.5% |
| Mentions this run | 13 | 57 |
| Positive in AI answers | 64% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · Zoho +5.399999999999999pp over 1 weekly runs.
Engine by engine
Zoho leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AttioZoho
Head to head in AI answers
12 engine answers name both brands
5Attio ranked higher
7Zoho ranked higher
| Prompt | Engine | Attio | Zoho |
|---|---|---|---|
| Top CRM options for B2B SaaS companies | ChatGPT | #3 | #6 |
| Top CRM options for B2B SaaS companies | AI Mode | #2 | #6 |
| Top CRM options for B2B SaaS companies | Perplexity | #5 | #6 |
| Best CRM for startups | ChatGPT | #2 | #4 |
| Best CRM for startups | Perplexity | #5 | #3 |
| Best CRM for enterprise | Perplexity | #7 | #6 |
| Alternatives to the most popular CRM | ChatGPT | #8 | #3 |
| Best CRM with AI features | AI Mode | #3 | #4 |
| Best CRM with AI features | Perplexity | #6 | #4 |
| Is there a free CRM for small teams? | ChatGPT | #5 | #2 |
| Which CRM tools offer annual discounts? | ChatGPT | #7 | #1 |
| Which CRM tools offer annual discounts? | Perplexity | #17 | #3 |
Features, pricing & fit
| Dimension | Attio | Zoho |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $44 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud | Cloud (SaaS) |
| Compliance | — | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Help center, Chat and email, Priority support, Migration service | — |
| Founded | 2019 | 1996 |
| Headquarters | London, United Kingdom | Chennai, Tamil Nadu, India |
| Employees | 201–500 | 5,000+ |
| Funding | Series B · $116M raised | Bootstrapped |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Attio
Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs Zoho”, https://slateindex.ai/compare/attio-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.