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AttioThe CRM for agentic revenue.
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · CRM · weekly run Nov 3

Attio vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 8.9 for Attio, and ranks ahead in 85% of the answers that name both.

Choose Attio if…

  • AI answers describe it more positively (64% vs 35% positive)
  • Flexible, database-like data model
  • Modern interface and CRM experience
  • AI-focused, AI-native CRM

Choose HubSpot if…

  • You want the brand AI engines rank higher (67.6 vs 8.9)
  • You want a lower entry price ($7 vs $44)
  • You need SOC 2 Type II or SOC 3 coverage
  • You prefer a larger, established vendor (5,000+ employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric Attio HubSpot
Visibility score8.9%67.6%
Change vs last weekno change0%down−1.8%
Rank in CRM#8#1
Share of voice2.8%14.2%
Mentions this run1365
Positive in AI answers64%35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Nov 3Attio 9%

Attio 0pp · HubSpot −1.9000000000000057pp over 1 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT
10.6%
79.6%
AI Mode
9.4%
63.1%
Perplexity
6.7%
60.2%
AttioHubSpot

Head to head in AI answers

13 engine answers name both brands

2Attio ranked higher
11HubSpot ranked higher
PromptEngineAttioHubSpot
Top CRM options for B2B SaaS companies ChatGPT#3#1
Top CRM options for B2B SaaS companies AI Mode#2#1
Top CRM options for B2B SaaS companies Perplexity#5#1
Best CRM for startups ChatGPT#2#1
Best CRM for startups AI Mode#1#2
Best CRM for startups Perplexity#5#1
Best CRM for enterprise Perplexity#7#3
Alternatives to the most popular CRM ChatGPT#8#2
Best CRM with AI features AI Mode#3#2
Best CRM with AI features Perplexity#6#1
Is there a free CRM for small teams? ChatGPT#5#1
Which CRM tools offer annual discounts? ChatGPT#7#8

Features, pricing & fit

DimensionAttioHubSpot
Pricing modelPer seatPer seat
Entry priceFree; paid from $44 per seat / moFree; paid from $7 per seat / mo
Free planYesYes
Onboarding fee—$3,000
DeploymentCloudCloud
Integrations—2000+
Compliance—SOC 2 Type II, SOC 3
SupportHelp center, Chat and email, Priority support, Migration servicePhone
Founded20192006
HeadquartersLondon, United KingdomCambridge, Massachusetts, United States
Employees201–5005,000+
FundingSeries B · $116M raisedCorporate round
Best forStartups and fast-growing revenue teams that want a flexible, AI-driven CRMStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.

Plans side by side

Attio

Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
Attio pricing

HubSpot

Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
HubSpot pricing

Pros and cons

Themes from the AI answers that mention each brand

Attio

  • Flexible, database-like data model
  • Modern interface and CRM experience
  • AI-focused, AI-native CRM
  • Suited to startups and product-led growth
  • Reduces manual CRM data entry

    HubSpot

    • intuitive, user-friendly interface
    • generous free tier
    • all-in-one CRM and marketing platform
    • tight CRM integration for live chat and service
    • good fit for startups and small businesses
    • higher-tier costs and onboarding fees
    • higher month-to-month pricing than annual plans

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

    Cite as: SlateIndex, “Attio vs HubSpot”, https://slateindex.ai/compare/attio-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.