Bigin by Zoho vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Bigin by Zoho is the stronger AI pick in CRM: it has a visibility score of 6 versus 1.1 for Insightly, and ranks ahead in 0% of the answers that name both.
Choose Bigin by Zoho if…
- You want the brand AI engines rank higher (6 vs 1.1)
- AI answers describe it more positively (100% vs 43% positive)
- You need ISO 27001 or SOC 2 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Insightly if…
- You need SOC 2 Type II or CCPA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Bigin by Zoho | Insightly |
|---|---|---|
| Visibility score | 6% | 1.1% |
| Change vs last week | down−2.7% | down−0.9% |
| Rank in CRM | #13 | #31 |
| Share of voice | 1.6% | 0.7% |
| Mentions this run | 8 | 3 |
| Positive in AI answers | 100% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Bigin by Zoho +1.2999999999999998pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
Bigin by Zoho leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Bigin by Zoho | Insightly |
|---|---|---|---|
| Alternatives to the most popular CRM | Perplexity | #11 | #9 |
Features, pricing & fit
| Dimension | Bigin by Zoho | Insightly |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $29 per seat / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO 27001, GDPR, SOC 2, HIPAA | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Founded | 2020 | 2009 |
| Headquarters | Chennai, India | San Francisco, California, United States |
| Employees | 5,000+ | 51–200 |
| Funding | — | Series C · $38M raised |
| Best for | Small businesses that need a simple, affordable pipeline CRM | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
Bigin by Zoho
Pricing not available.
Insightly
Pros and cons
Themes from the AI answers that mention each brand
Bigin by Zoho
- Best value for small businesses
- Good balance of affordability and reliability
- High ratings and review volume
- Low cost and customizable workflows
- Affordable, reliable and easy to use
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Bigin by Zoho vs Insightly”, https://slateindex.ai/compare/bigin-by-zoho-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.