Bigin by Zoho vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 6 for Bigin by Zoho, and ranks ahead in 71% of the answers that name both.
Choose Bigin by Zoho if…
- AI answers describe it more positively (100% vs 35% positive)
- You need ISO 27001 or GDPR or SOC 2 or HIPAA coverage
- Best value for small businesses
- Good balance of affordability and reliability
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 6)
- You need SOC 2 Type II or SOC 3 coverage
- intuitive, user-friendly interface
- generous free tier
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Bigin by Zoho | HubSpot |
|---|---|---|
| Visibility score | 6% | 67.6% |
| Change vs last week | down−2.7% | down−1.8% |
| Rank in CRM | #13 | #1 |
| Share of voice | 1.6% | 14.2% |
| Mentions this run | 8 | 65 |
| Positive in AI answers | 100% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Bigin by Zoho +1.2999999999999998pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
7 engine answers name both brands
| Prompt | Engine | Bigin by Zoho | HubSpot |
|---|---|---|---|
| What are the best CRM tools in 2026? | AI Mode | #5 | #1 |
| What are the best CRM tools in 2026? | Perplexity | #7 | #2 |
| Best CRM for startups | Perplexity | #4 | #1 |
| Which CRM has the best reviews? | Perplexity | #2 | #6 |
| Alternatives to the most popular CRM | Perplexity | #11 | #2 |
| Most affordable CRM that is still reliable | ChatGPT | #3 | #2 |
| Most affordable CRM that is still reliable | Perplexity | #1 | #2 |
Features, pricing & fit
| Dimension | Bigin by Zoho | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO 27001, GDPR, SOC 2, HIPAA | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 2020 | 2006 |
| Headquarters | Chennai, India | Cambridge, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | — | Corporate round |
| Best for | Small businesses that need a simple, affordable pipeline CRM | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Bigin by Zoho
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Bigin by Zoho
- Best value for small businesses
- Good balance of affordability and reliability
- High ratings and review volume
- Low cost and customizable workflows
- Affordable, reliable and easy to use
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Bigin by Zoho vs HubSpot”, https://slateindex.ai/compare/bigin-by-zoho-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.