BrightLocalLocal marketing made simple.

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Comparison · SEO Tools · weekly run Nov 2

BrightLocal vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 3.1 for BrightLocal, and ranks ahead in 0% of the answers that name both.

Choose BrightLocal if…

AI answers describe it more positively (45% vs 35% positive)
Flat tiers pricing suits your budget better than per seat
recommended choice for local SEO
specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building

Choose HubSpot if…

You want the brand AI engines rank higher (10.5 vs 3.1)
You want a free plan to start
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	BrightLocal	HubSpot
Visibility score	3.1%	10.5%
Change vs last week	New	New
Rank in SEO Tools	#19	#9
Share of voice	1.3%	3.9%
Mentions this run	7	21
Positive in AI answers	45%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

BrightLocal 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

4.1%

9.6%

AI Mode

1.7%

4.1%

Perplexity

3.7%

17.8%

BrightLocalHubSpot

Head to head in AI answers

2 engine answers name both brands

2BrightLocal ranked higher

0HubSpot ranked higher

Prompt	Engine	BrightLocal	HubSpot
What are the best SEO Tools tools in 2026?	Perplexity	#11	#16
Which SEO Tools vendors do analysts recommend?	Perplexity	#14	#15

Features, pricing & fit

Dimension	BrightLocal	HubSpot
Pricing model	Flat tiers	Per seat
Entry price	$41 / mo	Free; paid from $7 per seat / mo
Free plan	No · 14-day trial	Yes
Onboarding fee	—	$3,000
Deployment	—	Cloud
Integrations	—	2000+
Compliance	—	SOC 2 Type II, SOC 3
Support	Help Center, Contact us, Dedicated in-house support staff	Phone
Founded	2009	2006
Headquarters	Brighton, UK	Cambridge, Massachusetts, United States
Employees	51–200	5,000+
Funding	Funding entry (no series or investors stated)	Corporate round
Best for	Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API.	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.

Plans side by side

BrightLocal

Track$41month per location (1 location, billed monthly)

Manage$54month per location (1 location, billed monthly)

Grow$65month per location (1 location, billed monthly)

BrightLocal pricing

HubSpot

Free$0month

Starter$7month per seat (promotional, new customers; $20/mo/seat standard)

Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)

Enterprise$3,600month, includes 5 Core Seats

HubSpot pricing

Pros and cons

Themes from the AI answers that mention each brand

BrightLocal

recommended choice for local SEO
specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
affordable entry pricing with annual plans