BrightLocal vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 1.5 for Serpstat, and ranks ahead in 0% of the answers that name both.
Choose BrightLocal if…
- You want the brand AI engines rank higher (3.1 vs 1.5)
- AI answers describe it more positively (45% vs 0% positive)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
Choose Serpstat if…
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Serpstat |
|---|---|---|
| Visibility score | 3.1% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #30 |
| Share of voice | 1.3% | 0.8% |
| Mentions this run | 7 | 4 |
| Positive in AI answers | 45% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
BrightLocal leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | BrightLocal | Serpstat |
|---|---|---|---|
| Official website of the top SEO tool vendors | ChatGPT | #17 | #8 |
Features, pricing & fit
| Dimension | BrightLocal | Serpstat |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $41 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | — | SaaS |
| Support | Help Center, Contact us, Dedicated in-house support staff | Manuals, Tutorials, Online support, Customer success |
| Founded | 2009 | 2013 |
| Headquarters | Brighton, UK | Odesa, Ukraine |
| Employees | 51–200 | 51–200 |
| Funding | Funding entry (no series or investors stated) | Seed · $0M raised |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Plans side by side
BrightLocal
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Serpstat”, https://slateindex.ai/compare/brightlocal-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.