BrightLocalLocal marketing made simple.
vs
Yoast SEOSEO for everyone
Comparison · SEO Tools · weekly run Nov 2
BrightLocal vs Yoast SEO
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 0.7 for Yoast SEO.
Choose BrightLocal if…
- You want the brand AI engines rank higher (3.1 vs 0.7)
- You want a lower entry price ($41 vs $118.8)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
Choose Yoast SEO if…
- You want a free plan to start
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Yoast SEO |
|---|---|---|
| Visibility score | 3.1% | 0.7% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #37 |
| Share of voice | 1.3% | 0.4% |
| Mentions this run | 7 | 2 |
| Positive in AI answers | 45% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Yoast SEO 0pp over 0 weekly runs.
Engine by engine
BrightLocal leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightLocalYoast SEO
Head to head in AI answers
0 engine answers name both brands
0BrightLocal ranked higher
0Yoast SEO ranked higher
Features, pricing & fit
| Dimension | BrightLocal | Yoast SEO |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $41 / mo | Free; paid from $118.8 / mo |
| Free plan | No · 14-day trial | Yes |
| Deployment | — | WordPress plugin and Shopify app |
| Support | Help Center, Contact us, Dedicated in-house support staff | 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses |
| Founded | 2009 | 2010 |
| Headquarters | Brighton, UK | Wijchen, Netherlands |
| Employees | 51–200 | 51–200 |
| Funding | Funding entry (no series or investors stated) | — |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify. |
Plans side by side
BrightLocal
Track$41month per location (1 location, billed monthly)
Manage$54month per location (1 location, billed monthly)
Grow$65month per location (1 location, billed monthly)
Yoast SEO
Yoast SEO (free plugin)$0
Yoast SEO Premium$118.8year
Yoast WooCommerce SEO$178.8year
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Yoast SEO
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Yoast SEO”, https://slateindex.ai/compare/brightlocal-vs-yoast-seo, data of Nov 2, 2026. Licence: CC BY 4.0.