CapsuleSimple yet powerful CRM for small businesses
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Comparison · CRM · weekly run Nov 3
Capsule vs Google Sheets
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Sheets is the stronger AI pick in CRM: it has a visibility score of 2.6 versus 0.9 for Capsule.
Choose Capsule if…
- You need SOC 2 Type II or PCI-DSS coverage
- simple option for very small teams
Choose Google Sheets if…
- You want the brand AI engines rank higher (2.6 vs 0.9)
- You need ISO/IEC 27001:2022 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or SOC 2 or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, lightweight option for managing leads and sales
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Google Sheets |
|---|---|---|
| Visibility score | 0.9% | 2.6% |
| Change vs last week | up+0.5% | New |
| Rank in CRM | #33 | #21 |
| Share of voice | 0.4% | 0.5% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 0% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Google Sheets +2.6pp over 1 weekly runs.
Engine by engine
Google Sheets leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleGoogle Sheets
Head to head in AI answers
0 engine answers name both brands
0Capsule ranked higher
0Google Sheets ranked higher
Features, pricing & fit
| Dimension | Capsule | Google Sheets |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | — |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, PCI-DSS | ISO/IEC 27001:2022, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 2, SOC 3 |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | — |
| Founded | 2009 | — |
| Headquarters | Manchester, United Kingdom | Mountain View, California |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | — |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | — |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Google Sheets
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Google Sheets
- Free, lightweight option for managing leads and sales
- Serves as a primary database for prospect lists
- Usable for manual customer support ticket workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Google Sheets”, https://slateindex.ai/compare/capsule-vs-google-sheets, data of Nov 3, 2026. Licence: CC BY 4.0.