Capsule pricing 2026: plans and costs
Quick pricing summary
- Free: $0
- Starter: Custom (per user, per month, billed annually)
- Growth: Custom (per user, per month, billed annually)
- Advanced: Custom (per user, per month, billed annually)
- Ultimate: Custom ()
- Worth noting: Paid plan prices not published in page text. Annual billing discount stated inconsistently (up to 18% and up to 15%). No setup or onboarding fees. Free plan max 2 users.
Plans
Free
$0
- Maximum 2 users
- 250 contacts
- 5 custom fields
- 1 sales pipeline
- Custom sales milestones
Starter
Custom per user, per month, billed annually
- 30,000 contacts
- Email templates
- Shared mailbox
- Basic reporting
- Premium integrations
- Goals
- AI Pipeline Generator
- Custom activity types
Growth
Custom per user, per month, billed annually
- Everything in Starter
- 60,000 contacts
- Workflow automations
- Advanced sales reporting
- Reporting dashboards
- Multiple sales pipelines
- Multiple project boards
- Email sync
- Team & access controls
- AI business enrichment
- AI summaries
- AI contact enrichment
- AI meeting prep (beta)
Advanced
Custom per user, per month, billed annually
- Everything in Growth
- 120,000 contacts
- 50 project boards
- 50 sales pipelines
Ultimate
Custom
- Dedicated account manager
- Custom training
What you get on each plan
| Feature | Free | Starter | Growth | Advanced | Ultimate |
|---|---|---|---|---|---|
| Contacts | 250 | 30,000 | 60,000 | 120,000 | not stated |
| Sales pipelines | 1 | not stated | Multiple | 50 | not stated |
| Email templates | — | ✓ | ✓ | ✓ | not stated |
| Workflow automations | — | — | ✓ | ✓ | not stated |
| Advanced sales reporting | — | — | ✓ | ✓ | not stated |
| AI enrichment & summaries | — | — | ✓ | ✓ | not stated |
| Account manager | — | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Marketing add-on | Starting from $11 per month | Activated from within Capsule account |
Capsule pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Capsule | Contact sales | Yes | Per seat | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Freshworks | — | — | — | — | Compare → |
| Zoho | — | — | — | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | Compare → |
| Zendesk | $19 per seat / mo | No | Per seat | Support teams from startups to enterprises that need omnichannel ticketing with AI automation | Compare → |
List prices as published on capsulecrm.com/signup/. Totals are worked examples, not quotes.