CapsuleSimple yet powerful CRM for small businesses
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · CRM · weekly run Nov 3
Capsule vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You need PCI-DSS coverage
- simple option for very small teams
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 0.9)
- You need more native integrations (2000+ vs 100+)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | HubSpot |
|---|---|---|
| Visibility score | 0.9% | 67.6% |
| Change vs last week | up+0.5% | down−1.8% |
| Rank in CRM | #33 | #1 |
| Share of voice | 0.4% | 14.2% |
| Mentions this run | 2 | 65 |
| Positive in AI answers | 0% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleHubSpot
Head to head in AI answers
2 engine answers name both brands
0Capsule ranked higher
2HubSpot ranked higher
| Prompt | Engine | Capsule | HubSpot |
|---|---|---|---|
| Is there a free CRM for small teams? | Perplexity | #5 | #1 |
| Which CRM tools offer annual discounts? | Perplexity | #9 | #4 |
Features, pricing & fit
| Dimension | Capsule | HubSpot |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | Free; paid from $7 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | Included | $3,000 |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud |
| Integrations | 100+ | 2000+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II, SOC 3 |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | Phone |
| Founded | 2009 | 2006 |
| Headquarters | Manchester, United Kingdom | Cambridge, Massachusetts, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | Corporate round |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs HubSpot”, https://slateindex.ai/compare/capsule-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.