Capsule

Simple yet powerful CRM for small businesses

CRMManchester, United Kingdom11–50 employeesFounded 2009

#33 of 39 in CRM10,000 customers (per capsulecrm.com)0% positive in AI answers

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Visibility score

0.9%

+0.5% vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

Capsule ranks #33 of 39 in CRM with an AI visibility score of 0.9 (SlateIndex, Nov 3, 2026).
Capsule's visibility rose 0.5 points since the previous weekly run.
Capsule is most visible on Perplexity (2.6) and least on Google AI Mode (0).
AI engines name Capsule in 2 of the 30 CRM buyer prompts SlateIndex tracks.
g2.com is the source AI engines cite most in answers about Capsule, with 2 citations.

About

Company details for Capsule

Capsule is a cloud-based CRM for individuals, small businesses and sales teams. It manages contacts, sales pipelines, projects and tasks, with reporting, workflow automations and optional AI features. It is accessed through a browser and a mobile app, and an email marketing add-on, Transpond, is natively integrated. It ranks #33 of 39 in CRM on SlateIndex and has a visibility score of 0.9 in the latest weekly run.

Founded in 2009 and headquartered in Manchester, United Kingdom, the company employs 11–50 people. Its differentiator: simplicity and fast setup combined with growth features like multiple pipelines, automations and a native email marketing add-on.

Website: capsulecrm.com
Categories: CRM
Company size: 11–50 employees
Headquarters: Manchester, United Kingdom
Founded: 2009
Company type: Private
Funding: Seed
Customers: 10,000 · per capsulecrm.com
Pricing: Contact sales · per seat
Free trial: Free plan available
Deployment: Cloud (SaaS), hosted on AWS
Platforms: Web, Mobile app, Android
Integrations: 100+ native
Compliance: SOC 2 Type II, PCI-DSS
Support: Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours

LinkedIn · linkedin.com/company/capsulecrm/X · x.com/CapsuleCRM/Facebook · facebook.com/capsulecrm/Instagram · instagram.com/capsulecrm/YouTube · youtube.com/user/CapsuleCRM

Read from capsulecrm.com, linkedin.com, checkthat.ai, en.wikipedia.org, tracxn.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

0.9%

across CRM answers, weighted by position

ChatGPT0%

AI Mode0%

Perplexity2.6%

Change

+0.5%

vs last week’s run

Category rank

#33 of 39

in CRM

Mentions

in this week’s run

Share of voice

0.4%

of AI mentions in CRM

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.9%

30-day changeup+0.5pp

High · low0.9% · 0.4%

Rank#32 → #33

Capsule gained 0.5 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.

Media

Website and product screenshots for Capsule

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Capsule

All prompts

Is there a free CRM for small teams?

Capsule: A simple option for very small teams, supporting two users and up to 250 contacts.

Perplexity · run of Nov 3

Which CRM tools offer annual discounts?

Perplexity · run of Nov 3

Products & features

What Capsule sells

Capsule CRM

CRM for contacts, sales pipelines, project boards, tasks and reporting.

Transpond (Marketing add-on)

Email marketing suite with webforms, analytics and automations, natively integrated with Capsule.

Capsule AI features

AI summaries, contact and business enrichment, pipeline generator and meeting prep.

Strengths engines cite

simple option for very small teams

Target market & buyers

Individuals, small businesses and SMBs

Funding & recent developments

Funding

Round	Year	Amount
Seed	2020	—

Latest known round	Total raised
Seed	—

Recent developments

Nov 2025ProductMulti-select custom fields and new integrations
Added multi-select custom fields, easier webforms and integrations including MailerLite and Wave.
Aug 2025ProductCalendar view with Google and Outlook events
Capsule added a calendar view that pulls in Google and Outlook calendar events.

Competitive landscape

How Capsule compares with its top three alternatives

All alternatives

Capsule most often appears alongside HubSpot, Freshworks, Zoho in AI answers.

vsCapsule vs HubSpot0.9% vs 73.1% visibility · HubSpot leadsFull comparison vsCapsule vs Freshworks0.9% vs 61.5% visibility · Freshworks leadsFull comparison vsCapsule vs Zoho0.9% vs 44.8% visibility · Zoho leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Capsule	0.9%	0.4%	up+0.5%	Free plan
HubSpot	73.1%	13.1%	New	Free plan
Freshworks	61.5%	12.9%	up+1.7%	Pricing not available
Zoho	44.8%	12.5%	up+5.4%	Pricing not available
Zendesk	49.3%	11.2%	up+0.3%	$19 / seat / mo