Capsule vs Freshworks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You need PCI-DSS coverage
- simple option for very small teams
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 0.9)
- AI answers describe it more positively (26% vs 0% positive)
- You need ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Freshworks |
|---|---|---|
| Visibility score | 0.9% | 18% |
| Change vs last week | up+0.5% | up+2.6% |
| Rank in CRM | #33 | #6 |
| Share of voice | 0.4% | 5.9% |
| Mentions this run | 2 | 28 |
| Positive in AI answers | 0% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Freshworks +2.5999999999999996pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Capsule | Freshworks |
|---|---|---|---|
| Is there a free CRM for small teams? | Perplexity | #5 | #4 |
| Which CRM tools offer annual discounts? | Perplexity | #9 | #5 |
Features, pricing & fit
| Dimension | Capsule | Freshworks |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | — |
| Founded | 2009 | 2010 |
| Headquarters | Manchester, United Kingdom | San Mateo, California, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | IPO |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | — |
Plans side by side
Capsule
Freshworks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Freshworks”, https://slateindex.ai/compare/capsule-vs-freshworks, data of Nov 3, 2026. Licence: CC BY 4.0.