Capsule vs Salesforce
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Salesforce is the stronger AI pick in CRM: it has a visibility score of 60 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You need SOC 2 Type II or PCI-DSS coverage
- simple option for very small teams
Choose Salesforce if…
- You want the brand AI engines rank higher (60 vs 0.9)
- AI answers describe it more positively (21% vs 0% positive)
- You need ISO 27001:2022 or ISO 27017 or ISO 27018 or SOC 1 or SOC 2 or SOC 3 or HITRUST coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Salesforce |
|---|---|---|
| Visibility score | 0.9% | 60% |
| Change vs last week | up+0.5% | down−0.2% |
| Rank in CRM | #33 | #2 |
| Share of voice | 0.4% | 12.6% |
| Mentions this run | 2 | 57 |
| Positive in AI answers | 0% | 21% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Salesforce −0.29999999999999716pp over 1 weekly runs.
Engine by engine
Salesforce leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Capsule | Salesforce |
|---|---|---|---|
| Is there a free CRM for small teams? | Perplexity | #5 | #3 |
Features, pricing & fit
| Dimension | Capsule | Salesforce |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud (SaaS) |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, PCI-DSS | ISO 27001:2022, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, HITRUST |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | Phone, Trailblazer Community, Success Plans, Trailhead training |
| Founded | 2009 | 1999 |
| Headquarters | Manchester, United Kingdom | San Francisco, California |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | — |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform |
Plans side by side
Capsule
Salesforce
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Salesforce
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Salesforce”, https://slateindex.ai/compare/capsule-vs-salesforce, data of Nov 3, 2026. Licence: CC BY 4.0.