ClayBuild systems to grow revenue
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · AI Agents · weekly run Nov 3
Clay vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in AI Agents: it has a visibility score of 10.4 versus 0.7 for Clay.
Choose Clay if…
- AI answers describe it more positively (33% vs 30% positive)
- You need SOC 2 Type II or GDPR or CCPA coverage
Choose Looker if…
- You want the brand AI engines rank higher (10.4 vs 0.7)
- You need SOC 2 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Looker |
|---|---|---|
| Visibility score | 0.7% | 10.4% |
| Change vs last week | New | New |
| Rank in AI Agents | #65 | #13 |
| Share of voice | 0.2% | 2.5% |
| Mentions this run | 1 | 17 |
| Positive in AI answers | 33% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayLooker
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Looker ranked higher
Features, pricing & fit
| Dimension | Clay | Looker |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Google Cloud |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | — |
| Headquarters | New York City, NY, United States | — |
| Employees | 1,001–5,000 | — |
| Funding | Series B Expansion | Series E · $280M raised |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | — |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Clay vs Looker”, https://slateindex.ai/compare/clay-vs-looker, data of Nov 3, 2026. Licence: CC BY 4.0.