ClayBuild systems to grow revenue
vs
NooksRevenue infrastructure for reps and agents
Comparison · Sales Engagement · weekly run Nov 3
Clay vs Nooks
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nooks is the stronger AI pick in Sales Engagement: it has a visibility score of 7.2 versus 2.9 for Clay.
Choose Clay if…
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Nooks if…
- You want the brand AI engines rank higher (7.2 vs 2.9)
- AI answers describe it more positively (54% vs 33% positive)
- You need SOC 2 Type 2 or ISO/IEC 27001:2022 or SOC 3 or EU-US DPF coverage
- AI-native platform combining sequencing, dialing, prospecting, and AI coaching
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Nooks |
|---|---|---|
| Visibility score | 2.9% | 7.2% |
| Change vs last week | down−1.5% | up+3.7% |
| Rank in Sales Engagement | #25 | #12 |
| Share of voice | 1.2% | 1.7% |
| Mentions this run | 9 | 9 |
| Positive in AI answers | 33% | 54% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Nooks +3.7pp over 1 weekly runs.
Engine by engine
Nooks leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayNooks
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Nooks ranked higher
Features, pricing & fit
| Dimension | Clay | Nooks |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type 2, ISO/IEC 27001:2022, SOC 3, EU-US DPF |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | 2020 |
| Headquarters | New York City, NY, United States | San Francisco, California |
| Employees | 1,001–5,000 | 201–500 |
| Funding | Series B Expansion | Series B · $70M raised |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Revenue teams running outbound, inbound and deal management |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Nooks
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Nooks
- AI-native platform combining sequencing, dialing, prospecting, and AI coaching
- Unified workflow replacing multi-tool sales stacks
- Suited to large organizations linking rep engagement data to revenue forecasting
- Highest-rated specialist sales engagement platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Nooks”, https://slateindex.ai/compare/clay-vs-nooks, data of Nov 3, 2026. Licence: CC BY 4.0.