ClayBuild systems to grow revenue
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · AI Agents · weekly run Nov 3
Clay vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ServiceNow is the stronger AI pick in AI Agents: it has a visibility score of 9.3 versus 0.7 for Clay.
Choose Clay if…
- You need ISO 27001 or GDPR or CCPA coverage
Choose ServiceNow if…
- You want the brand AI engines rank higher (9.3 vs 0.7)
- AI answers describe it more positively (36% vs 33% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | ServiceNow |
|---|---|---|
| Visibility score | 0.7% | 9.3% |
| Change vs last week | New | New |
| Rank in AI Agents | #65 | #14 |
| Share of voice | 0.2% | 2.5% |
| Mentions this run | 1 | 16 |
| Positive in AI answers | 33% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay 0pp · ServiceNow 0pp over 0 weekly runs.
Engine by engine
ServiceNow leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayServiceNow
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | Clay | ServiceNow |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | 2004 |
| Headquarters | New York City, NY, United States | Santa Clara, CA |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series B Expansion | IPO |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | — |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Clay vs ServiceNow”, https://slateindex.ai/compare/clay-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.