Clay vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Clay is the stronger AI pick in Sales Engagement: it has a visibility score of 2.9 versus 1.8 for Zoho, and ranks ahead in 0% of the answers that name both.
Choose Clay if…
- You want the brand AI engines rank higher (2.9 vs 1.8)
- You need ISO 27001 or GDPR or CCPA coverage
Choose Zoho if…
- AI answers describe it more positively (50% vs 33% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Zoho |
|---|---|---|
| Visibility score | 2.9% | 1.8% |
| Change vs last week | down−1.5% | down−0.2% |
| Rank in Sales Engagement | #25 | #32 |
| Share of voice | 1.2% | 0.6% |
| Mentions this run | 9 | 4 |
| Positive in AI answers | 33% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Zoho −0.19999999999999996pp over 1 weekly runs.
Engine by engine
Clay leads on 1 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Clay | Zoho |
|---|---|---|---|
| Best sales engagement platform with AI features | ChatGPT | #11 | #10 |
Features, pricing & fit
| Dimension | Clay | Zoho |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud (SaaS) |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | 1996 |
| Headquarters | New York City, NY, United States | Chennai, Tamil Nadu, India |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series B Expansion | Bootstrapped |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Clay
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Zoho”, https://slateindex.ai/compare/clay-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.