CleverTapCleverTap is the all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value.
vs
Insider OneCustomer engagement AI platform for marketing teams
Comparison · Marketing Automation · weekly run Nov 2
CleverTap vs Insider One
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Insider One is the stronger AI pick in Marketing Automation: it has a visibility score of 2.3 versus 1.8 for CleverTap, and ranks ahead in 33% of the answers that name both.
Choose CleverTap if…
- You need a self-hosted or on-premises option
- You need ISO/IEC 27001 or ISO/IEC 27017 or SOC 2 Type II or CSA STAR Level 2 or GDPR or CCPA or HIPAA coverage
Choose Insider One if…
- You want the brand AI engines rank higher (2.3 vs 1.8)
- AI answers describe it more positively (33% vs 0% positive)
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or ISO 22301 or CSA STAR Registry or GDPR-compliant coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | CleverTap | Insider One |
|---|---|---|
| Visibility score | 1.8% | 2.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #28 | #24 |
| Share of voice | 0.7% | 0.9% |
| Mentions this run | 4 | 5 |
| Positive in AI answers | 0% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
CleverTap 0pp · Insider One 0pp over 0 weekly runs.
Engine by engine
Insider One leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CleverTapInsider One
Head to head in AI answers
3 engine answers name both brands
2CleverTap ranked higher
1Insider One ranked higher
| Prompt | Engine | CleverTap | Insider One |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #14 | #15 |
| Official website of the top marketing automation platform vendors | ChatGPT | #16 | #17 |
| Official website of the top marketing automation platform vendors | Perplexity | #17 | #15 |
Features, pricing & fit
| Dimension | CleverTap | Insider One |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $85 / mo | — |
| Free plan | No · 30-day trial | — |
| Deployment | Cloud SaaS hosted on AWS with localized instances and an optional on-premises dispatcher | Cloud-based |
| Integrations | — | 100+ |
| Compliance | ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, CCPA, HIPAA | ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant |
| Support | Online self-serve support, Support tickets, Customer Success Manager on higher plans | Help Center, Insider One Academy |
| Founded | 2013 | 2012 |
| Headquarters | San Francisco, California, United States | — |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D | Series E |
| Best for | Consumer brands with mobile apps and websites in e-commerce, subscriptions, financial services and gaming that want to grow customer lifetime value. | Marketing teams at large consumer brands that want one platform for data, personalization and cross-channel engagement |
Plans side by side
CleverTap
Core$85month (up to 5,000 MAU)
ProCustomcontact sales
UltimateCustomcontact sales
Insider One
Pricing not available.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “CleverTap vs Insider One”, https://slateindex.ai/compare/clevertap-vs-insider-one, data of Nov 2, 2026. Licence: CC BY 4.0.