Adobe Marketo Engage vs CleverTap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Marketing Automation: it has a visibility score of 31.1 versus 1.8 for CleverTap, and ranks ahead in 100% of the answers that name both.
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (31.1 vs 1.8)
- AI answers describe it more positively (22% vs 0% positive)
- You need ISO 27001 or SOC 2 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
Choose CleverTap if…
- You need a self-hosted or on-premises option
- You need ISO/IEC 27001 or ISO/IEC 27017 or SOC 2 Type II or CSA STAR Level 2 or GDPR or CCPA or HIPAA coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | CleverTap |
|---|---|---|
| Visibility score | 31.1% | 1.8% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #4 | #28 |
| Share of voice | 7.6% | 0.7% |
| Mentions this run | 42 | 4 |
| Positive in AI answers | 22% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · CleverTap 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Adobe Marketo Engage | CleverTap |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #7 | #14 |
| Official website of the top marketing automation platform vendors | ChatGPT | #2 | #16 |
| Official website of the top marketing automation platform vendors | Perplexity | #3 | #17 |
Features, pricing & fit
| Dimension | Adobe Marketo Engage | CleverTap |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | $85 / mo |
| Free plan | — | No · 30-day trial |
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud SaaS hosted on AWS with localized instances and an optional on-premises dispatcher |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, CCPA, HIPAA |
| Support | — | Online self-serve support, Support tickets, Customer Success Manager on higher plans |
| Founded | — | 2013 |
| Headquarters | — | San Francisco, California, United States |
| Employees | — | 501–1,000 |
| Funding | IPO (NASDAQ) | Series D |
| Best for | — | Consumer brands with mobile apps and websites in e-commerce, subscriptions, financial services and gaming that want to grow customer lifetime value. |
Plans side by side
Adobe Marketo Engage
Pricing not available.
CleverTap
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
CleverTap
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs CleverTap”, https://slateindex.ai/compare/adobe-marketo-engage-vs-clevertap, data of Nov 2, 2026. Licence: CC BY 4.0.