CleverTap pricing 2026: plans and costs
Quick pricing summary
- Core: $85 month (up to 5,000 MAU)
- Pro: Custom (contact sales)
- Ultimate: Custom (contact sales)
- Worth noting: Pricing based on Monthly Active Users (MAU) or Data Points. Core $85/month shown for up to 5,000 MAU; taxes apply, excludes add-ons; billing starts after 30-day free trial. Feature matrix values inferred from dash placement in published table.
Plans
Core
$85 month (up to 5,000 MAU)
- 600+ Promotional CleverAI Tokens included
- CleverAI for Assisted Orchestration
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
- 3 years data retention
Pro
Custom contact sales
- Everything in Core
- 3000+ Promotional CleverAI Tokens included
- CleverAI for Optimized Orchestration
- Automated segmentation
- In-depth insights
- Send time and channel optimization
- Personalization across touchpoints
- 3 years data retention
Ultimate
Custom contact sales
- Everything in Pro
- 6000+ Promotional CleverAI Tokens + Priority allocation
- CleverAI for Agentic Orchestration
- 1:1 personalization, optimized to your goal
- Agentic orchestration and automation
- Predict intent, recommend the right product
- Up to 10 years of data retention
What you get on each plan
| Feature | Core | Pro | Ultimate |
|---|---|---|---|
| CleverAI Tokens | 600+ | 5000+ | 6000+ |
| Journey Builder | — | — | ✓ |
| IntelliTime | — | ✓ | ✓ |
| IntelliNode | — | — | ✓ |
| Recommendations | — | — | ✓ |
| Predictions | — | — | ✓ |
| Campaign Decisioning Agent | — | — | Add-on |
| Reminders | — | Add-on | Add-on |
| RCS Connect | — | Add-on | Add-on |
| SMS Direct | — | Add-on | Add-on |
| Product Experiences | — | Add-on | Add-on |
| Lifecycle Optimizer | — | — | ✓ |
| Data Imports from Datawarehouse | — | ✓ | ✓ |
| Data Retention Policy (years) | 3 years | 3 years | 10 years |
| Advanced Role-Based Access | — | ✓ | ✓ |
| Campaign Approval Workflows | — | ✓ | ✓ |
| Dedicated Customer Success Manager | — | ✓ | ✓ |
| Strategic Support | — | — | ✓ |
| Onboarding and Implementation Support | — | ✓ | ✓ |
| Technical Account Manager | — | ✓ | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Decisioning Agents | contact sales | Ultimate |
| contact sales | All plans | |
| RCS | contact sales | Pro and Ultimate |
| contact sales | All plans | |
| Product Experiences | contact sales | Pro and Ultimate |
| Reminders | contact sales | Pro and Ultimate |
| Promos and Rewards | contact sales | All plans |
| CleverAI Tokens top-up | contact sales | All plans |
CleverTap pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| CleverTap | $85 / mo | No · 30-day trial | Usage-based | — | |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Adobe Marketo Engage | — | — | — | — | Compare → |
| Klaviyo | Contact sales | Yes | Usage-based | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Compare → |
List prices as published on clevertap.com/pricing/. Totals are worked examples, not quotes.