CloseThe CRM that does the work

InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.

Comparison · Sales Engagement · weekly run Nov 3

Close vs Instantly

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Instantly is the stronger AI pick in Sales Engagement: it has a visibility score of 10.1 versus 2.8 for Close, and ranks ahead in 100% of the answers that name both.

Choose Close if…

You want a lower entry price ($19 vs $47)
You need more native integrations (100+ vs 50+)
AI answers describe it more positively (52% vs 28% positive)
You need SOC 2 Type II or GDPR or CCPA coverage

Choose Instantly if…

You want the brand AI engines rank higher (10.1 vs 2.8)
Flat tiers pricing suits your budget better than per seat
Cost-effective platform for cold email outreach
Strong for high-volume cold email outbound and lead generation

AI visibility side by side

Latest weekly run · Nov 3

Metric	Close	Instantly
Visibility score	2.8%	10.1%
Change vs last week	down−0.6%	up+0.1%
Rank in Sales Engagement	#26	#9
Share of voice	1%	3%
Mentions this run	6	19
Positive in AI answers	52%	28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Close −0.5pp · Instantly +0.09999999999999964pp over 1 weekly runs.

Engine by engine

Instantly leads on 3 of 3 engines

ChatGPT

1.9%

10.2%

AI Mode

3.9%

9.4%

Perplexity

2.6%

10.7%

CloseInstantly

Head to head in AI answers

2 engine answers name both brands

0Close ranked higher

2Instantly ranked higher

Prompt	Engine	Close	Instantly
What are the best Sales Engagement tools in 2026?	ChatGPT	#9	#7
Which sales engagement platform has the best reviews?	Perplexity	#5	#1

Features, pricing & fit

Dimension	Close	Instantly
Pricing model	Per seat	Flat tiers
Entry price	$19 per seat / mo	$47 / mo
Free plan	No · 14-day trial	No
Deployment	Cloud (SaaS)	Web-based
Integrations	100+	50+
Compliance	SOC 2 Type II, GDPR, CCPA	—
Support	Knowledge base, Email support	Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans
Founded	2013	2021
Headquarters	Austin, Texas, United States	Sheridan, Wyoming, United States
Employees	51–200	51–200
Funding	Angel	Bootstrapped
Best for	Founders, small businesses and sales teams that sell through calls, email and SMS	Small teams, agencies and freelancers running cold email outbound at scale.