CloseThe CRM that does the work
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · CRM · weekly run Nov 3
Close vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 7.3 for Close, and ranks ahead in 89% of the answers that name both.
Choose Close if…
- AI answers describe it more positively (52% vs 35% positive)
- You need GDPR or CCPA coverage
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 7.3)
- You want a free plan to start
- You need more native integrations (2000+ vs 100+)
- You need SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | HubSpot |
|---|---|---|
| Visibility score | 7.3% | 67.6% |
| Change vs last week | down−1% | down−1.8% |
| Rank in CRM | #10 | #1 |
| Share of voice | 2.3% | 14.2% |
| Mentions this run | 11 | 65 |
| Positive in AI answers | 52% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CloseHubSpot
Head to head in AI answers
9 engine answers name both brands
1Close ranked higher
8HubSpot ranked higher
| Prompt | Engine | Close | HubSpot |
|---|---|---|---|
| How do companies manage leads and close more deals without a dedicated tool? | ChatGPT | #3 | #2 |
| What are the best CRM tools in 2026? | Perplexity | #9 | #2 |
| Top CRM options for B2B SaaS companies | ChatGPT | #5 | #1 |
| Top CRM options for B2B SaaS companies | AI Mode | #4 | #1 |
| Top CRM options for B2B SaaS companies | Perplexity | #4 | #1 |
| Best CRM for startups | ChatGPT | #5 | #1 |
| Best CRM for startups | AI Mode | #4 | #2 |
| Which CRM tools offer annual discounts? | ChatGPT | #5 | #8 |
| Which CRM tools offer annual discounts? | Perplexity | #7 | #4 |
Features, pricing & fit
| Dimension | Close | HubSpot |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $19 per seat / mo | Free; paid from $7 per seat / mo |
| Free plan | No · 14-day trial | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud (SaaS) | Cloud |
| Integrations | 100+ | 2000+ |
| Compliance | SOC 2 Type II, GDPR, CCPA | SOC 2 Type II, SOC 3 |
| Support | Knowledge base, Email support | Phone |
| Founded | 2013 | 2006 |
| Headquarters | Austin, Texas, United States | Cambridge, Massachusetts, United States |
| Employees | 51–200 | 5,000+ |
| Funding | Angel | Corporate round |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs HubSpot”, https://slateindex.ai/compare/close-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.