CloseThe CRM that does the work
vs
PardotB2B marketing automation for efficient growth through marketing and sales alignment
Comparison · CRM · weekly run Nov 3
Close vs Pardot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 1.4 for Pardot.
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 1.4)
- AI answers describe it more positively (52% vs 13% positive)
- You need SOC 2 Type II or GDPR or CCPA coverage
- Best for high-velocity and outbound sales teams
Choose Pardot if…
- You need ISO 27017 or HDS (French health data hosting) certificate coverage
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | Pardot |
|---|---|---|
| Visibility score | 7.3% | 1.4% |
| Change vs last week | down−1% | New |
| Rank in CRM | #10 | #27 |
| Share of voice | 2.3% | 0.5% |
| Mentions this run | 11 | 2 |
| Positive in AI answers | 52% | 13% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · Pardot +1.4pp over 1 weekly runs.
Engine by engine
Close leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ClosePardot
Head to head in AI answers
0 engine answers name both brands
0Close ranked higher
0Pardot ranked higher
Features, pricing & fit
| Dimension | Close | Pardot |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $19 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud (SaaS) | Cloud service on Salesforce Hyperforce infrastructure on AWS |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA | ISO 27017, HDS (French health data hosting) certificate |
| Support | Knowledge base, Email support | — |
| Founded | 2013 | — |
| Headquarters | Austin, Texas, United States | — |
| Employees | 51–200 | — |
| Funding | Angel | — |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | B2B companies already running on Salesforce |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
Pardot
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
Pardot
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
- High cost, starting around $1,250 per month and reaching $15,000
- Charges for total stored prospect records, even unemailed ones
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs Pardot”, https://slateindex.ai/compare/close-vs-pardot, data of Nov 3, 2026. Licence: CC BY 4.0.