CloseThe CRM that does the work
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
Close vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 1.3 for ServiceNow.
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 1.3)
- AI answers describe it more positively (52% vs 36% positive)
- You need GDPR or CCPA coverage
- Best for high-velocity and outbound sales teams
Choose ServiceNow if…
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | ServiceNow |
|---|---|---|
| Visibility score | 7.3% | 1.3% |
| Change vs last week | down−1% | down−0.8% |
| Rank in CRM | #10 | #28 |
| Share of voice | 2.3% | 0.7% |
| Mentions this run | 11 | 3 |
| Positive in AI answers | 52% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
Close leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CloseServiceNow
Head to head in AI answers
0 engine answers name both brands
0Close ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | Close | ServiceNow |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $19 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud (SaaS) | Cloud |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | Knowledge base, Email support | — |
| Founded | 2013 | 2004 |
| Headquarters | Austin, Texas, United States | Santa Clara, CA |
| Employees | 51–200 | 5,000+ |
| Funding | Angel | IPO |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | — |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs ServiceNow”, https://slateindex.ai/compare/close-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.