CloseThe CRM that does the work
vs
ZendeskAI-powered customer service platform
Comparison · CRM · weekly run Nov 3
Close vs Zendesk
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 7.1 for Zendesk, and ranks ahead in 100% of the answers that name both.
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 7.1)
- AI answers describe it more positively (52% vs 34% positive)
- You need GDPR or CCPA coverage
- Best for high-velocity and outbound sales teams
Choose Zendesk if…
- You need more native integrations (1800+ vs 100+)
- You need ISO 27001:2022 or ISO 27018:2019 or ISO 27701:2019 or ISO 27017:2015 or ISO 42001:2023 or FedRAMP LI-SaaS or Cyber Essentials Plus coverage
- You prefer a larger, established vendor (5,000+ employees)
- Industry leader in omnichannel customer support
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | Zendesk |
|---|---|---|
| Visibility score | 7.3% | 7.1% |
| Change vs last week | down−1% | down−0.2% |
| Rank in CRM | #10 | #11 |
| Share of voice | 2.3% | 2.8% |
| Mentions this run | 11 | 13 |
| Positive in AI answers | 52% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · Zendesk −0.20000000000000018pp over 1 weekly runs.
Engine by engine
Close leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
CloseZendesk
Head to head in AI answers
2 engine answers name both brands
2Close ranked higher
0Zendesk ranked higher
| Prompt | Engine | Close | Zendesk |
|---|---|---|---|
| What are the best CRM tools in 2026? | Perplexity | #9 | #11 |
| Which CRM tools offer annual discounts? | Perplexity | #7 | #15 |
Features, pricing & fit
| Dimension | Close | Zendesk |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $19 per seat / mo | $19 per seat / mo |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud (SaaS) | Cloud (SaaS) |
| Integrations | 100+ | 1800+ |
| Compliance | SOC 2 Type II, GDPR, CCPA | SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, ISO 27701:2019, ISO 27017:2015, ISO 42001:2023, FedRAMP LI-SaaS, Cyber Essentials Plus |
| Support | Knowledge base, Email support | Help Center, Community, Partners |
| Founded | 2013 | 2007 |
| Headquarters | Austin, Texas, United States | San Francisco, California, United States |
| Employees | 51–200 | 5,000+ |
| Funding | Angel | Take-private (Hellman & Friedman, Permira) |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | Support teams from startups to enterprises that need omnichannel ticketing with AI automation |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
Zendesk
Support Team$19agent/month paid yearly
Suite Team$55agent/month paid yearly
Suite Professional$115agent/month paid yearly
Suite Enterprise + CopilotCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
Zendesk
- Industry leader in omnichannel customer support
- Scalable platform for large enterprise teams
- Mature ticketing operations and SLA management
- Extensive marketplace and broad integrations
- Free trial available for 14 days
- Heavy, slow deployment compared with lighter tools
- High per-agent costs
- AI add-ons billed separately on top of base fee
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs Zendesk”, https://slateindex.ai/compare/close-vs-zendesk, data of Nov 3, 2026. Licence: CC BY 4.0.