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SlateIndex
CloseThe CRM that does the work
vs
ZohoCloud software suite for businesses
Comparison · CRM · weekly run Nov 3

Close vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Zoho is the stronger AI pick in CRM: it has a visibility score of 44.8 versus 7.3 for Close, and ranks ahead in 63% of the answers that name both.

Choose Close if…

  • AI answers describe it more positively (52% vs 50% positive)
  • You need GDPR or CCPA coverage
  • Best for high-velocity and outbound sales teams
  • Straightforward, predictable per-seat pricing

Choose Zoho if…

  • You want the brand AI engines rank higher (44.8 vs 7.3)
  • You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
  • You prefer a larger, established vendor (5,000+ employees)
  • Strong value for money and low cost

AI visibility side by side

Latest weekly run · Nov 3

Metric Close Zoho
Visibility score7.3%44.8%
Change vs last weekdown−1%up+5.4%
Rank in CRM#10#3
Share of voice2.3%12.5%
Mentions this run1157
Positive in AI answers52%50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Nov 3Close 7%

Close −0.8999999999999995pp · Zoho +5.399999999999999pp over 1 weekly runs.

Engine by engine

Zoho leads on 3 of 3 engines

ChatGPT
8.5%
57.3%
AI Mode
4.1%
37.8%
Perplexity
9.3%
39.4%
CloseZoho

Head to head in AI answers

8 engine answers name both brands

3Close ranked higher
5Zoho ranked higher
PromptEngineCloseZoho
What are the best CRM tools in 2026? Perplexity#9#3
Top CRM options for B2B SaaS companies ChatGPT#5#6
Top CRM options for B2B SaaS companies AI Mode#4#6
Top CRM options for B2B SaaS companies Perplexity#4#6
Best CRM for startups ChatGPT#5#4
Which CRM has transparent pricing? Perplexity#4#1
Which CRM tools offer annual discounts? ChatGPT#5#1
Which CRM tools offer annual discounts? Perplexity#7#3

Features, pricing & fit

DimensionCloseZoho
Pricing modelPer seat—
Entry price$19 per seat / mo—
Free planNo · 14-day trial—
DeploymentCloud (SaaS)Cloud (SaaS)
Integrations100+—
ComplianceSOC 2 Type II, GDPR, CCPAISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
SupportKnowledge base, Email support—
Founded20131996
HeadquartersAustin, Texas, United StatesChennai, Tamil Nadu, India
Employees51–2005,000+
FundingAngelBootstrapped
Best forFounders, small businesses and sales teams that sell through calls, email and SMSBusinesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR

Plans side by side

Close

Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
Close pricing

Zoho

Pricing not available.

Pros and cons

Themes from the AI answers that mention each brand

Close

  • Best for high-velocity and outbound sales teams
  • Straightforward, predictable per-seat pricing
  • All-in-one calling, SMS, and email cadences
  • Strong customer satisfaction in recent reviews
  • Frequently included in CRM shortlists

    Zoho

    • Strong value for money and low cost
    • Free tier for small teams
    • Broad functionality and integrated app ecosystem
    • Good customization options
    • Scales well as businesses grow
    • Less premium user experience
    • Pricing varies dramatically across products

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

    Cite as: SlateIndex, “Close vs Zoho”, https://slateindex.ai/compare/close-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.