Cloudflare Web Analytics vs Fathom Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 6.8 for Cloudflare Web Analytics, and ranks ahead in 100% of the answers that name both.
Choose Cloudflare Web Analytics if…
- You want a free plan to start
- AI answers describe it more positively (62% vs 50% positive)
- You need ISO 27001 or ISO 27701 or PCI DSS or SOC 2 Type II coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 6.8)
- You want a lower entry price ($15 vs $20)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Cloudflare Web Analytics | Fathom Analytics |
|---|---|---|
| Visibility score | 6.8% | 14.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #13 | #8 |
| Share of voice | 2.1% | 4% |
| Mentions this run | 11 | 20 |
| Positive in AI answers | 62% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Cloudflare Web Analytics 0pp · Fathom Analytics 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Cloudflare Web Analytics | Fathom Analytics |
|---|---|---|---|
| Alternatives to the most popular web analytics tool | ChatGPT | #8 | #4 |
| Alternatives to the most popular web analytics tool | Perplexity | #12 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #15 | #12 |
Features, pricing & fit
| Dimension | Cloudflare Web Analytics | Fathom Analytics |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $20 / mo | $15 / mo |
| Free plan | Yes | No · 7-day trial |
| Deployment | Server-side through the Cloudflare proxy, with no client JavaScript needed | Hosted software-as-a-service |
| Compliance | ISO 27001, ISO 27701, PCI DSS, SOC 2 Type II | GDPR, CCPA, ePrivacy, PECR |
| Support | — | Email support, Help centre |
| Founded | — | 2018 |
| Headquarters | San Francisco, California | Victoria, British Columbia, Canada |
| Employees | 1,001–5,000 | 1–10 |
| Funding | — | Bootstrapped |
| Best for | Site owners on Cloudflare who want a free overview of recent traffic and performance | European companies and agencies that want website analytics without cookies or personal data collection. |
Plans side by side
Cloudflare Web Analytics
Fathom Analytics
Pros and cons
Themes from the AI answers that mention each brand
Cloudflare Web Analytics
- zero-config performance and privacy metrics
- free, lightweight, privacy-focused analytics
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Cloudflare Web Analytics vs Fathom Analytics”, https://slateindex.ai/compare/cloudflare-web-analytics-vs-fathom-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.