Cloudflare Web Analytics pricing 2026: plans and costs
Quick pricing summary
- Free: $0 month
- Pro: $20 month, billed annually ($25/mo billed monthly)
- Business: $200 month, billed annually ($250/mo billed monthly)
- Contract: Custom (billed annually)
- Worth noting: Cloudflare Web Analytics is not priced separately; these are Cloudflare's general application services plans. Contract plan price is custom.
Plans
Free
$0 month
- Fast, easy-to-use DNS
- Unmetered DDoS protection
- CDN
- Universal SSL certificate
- Free managed ruleset
- Web Application Firewall (WAF)
Pro
$20 month, billed annually ($25/mo billed monthly)
- Everything in Free
- Lossless image optimization
- Accelerated Mobile Pages (AMP)
- APO included
Business
$200 month, billed annually ($250/mo billed monthly)
- Everything in Pro
- PCI DSS 4.0 compliance
- 100% uptime SLA
- 1x uptime service credits
Contract
Custom billed annually
- Everything in Business
- 100% uptime SLA
- 10x (Standard) / 25x (Premium) uptime service credits
- Network prioritization
What you get on each plan
| Feature | Free | Pro | Business | Contract |
|---|---|---|---|---|
| DNS | ✓ | ✓ | ✓ | ✓ |
| Unmetered DDoS Protection | ✓ | ✓ | ✓ | ✓ |
| CDN | ✓ | ✓ | ✓ | ✓ |
| Universal SSL Certificate | ✓ | ✓ | ✓ | ✓ |
| Web Application Firewall (WAF) | ✓ | ✓ | ✓ | ✓ |
| Lossless Image Optimization | — | ✓ | ✓ | ✓ |
| Accelerated Mobile Pages (AMP) | — | ✓ | ✓ | ✓ |
| PCI DSS 4.0 Compliance | — | — | ✓ | ✓ |
| Uptime SLA | — | — | 100% | 100% |
| Uptime Service Credits | — | — | 1x | 10x (Standard); 25x (Premium) |
| Network Prioritization | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Smart Shield + Argo Smart Routing | Starting at $5/mo | All plans |
| Load Balancing | Starting at $5/mo | All plans |
| Stream | Starting at $5/mo | All plans |
| Automatic Platform Optimization (APO) | $5/mo | Free plan; included with Pro/Business/Enterprise |
| Cache Reserve | Usage-based | All plans |
| Log Explorer | $1/GB ingested; first 10 GB free | All plans |
| Advanced Certificate Manager | $10/mo | All plans |
| Client-Side Security | $0.099/1k requests | All plans |
Cloudflare Web Analytics pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Cloudflare Web Analytics | Free; paid from $20 / mo | Yes | Flat tiers | — | |
| Google Analytics | — | — | — | — | Compare → |
| Matomo | — | — | — | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Compare → |
| PostHog | Contact sales | Yes | Usage-based | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Compare → |
| Plausible | — | — | — | Website owners and teams who find Google Analytics more complex than they need | Compare → |
List prices as published on www.cloudflare.com/plans/. Totals are worked examples, not quotes.