CopperThe CRM built into Google Workspace.
vs
InsightlyThe modern CRM teams love
Comparison · CRM · weekly run Nov 3
Copper vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Copper is the stronger AI pick in CRM: it has a visibility score of 3 versus 1.1 for Insightly.
Choose Copper if…
- You want the brand AI engines rank higher (3 vs 1.1)
- Google Workspace integration
- Automatic syncing of email, calendar, and contacts
- Discounts for annual billing
Choose Insightly if…
- AI answers describe it more positively (43% vs 25% positive)
- You need GDPR or CCPA or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Copper | Insightly |
|---|---|---|
| Visibility score | 3% | 1.1% |
| Change vs last week | up+1% | down−0.9% |
| Rank in CRM | #19 | #31 |
| Share of voice | 1.2% | 0.7% |
| Mentions this run | 6 | 3 |
| Positive in AI answers | 25% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Copper +1pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
Copper leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CopperInsightly
Head to head in AI answers
0 engine answers name both brands
0Copper ranked higher
0Insightly ranked higher
Features, pricing & fit
| Dimension | Copper | Insightly |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $29 per seat / mo | $29 per seat / mo |
| Free plan | No | No · 14-day trial |
| Deployment | Cloud (SaaS) | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Support | Live chat, Help Center, Office hours and webinars, Personal onboarding | — |
| Founded | 2012 | 2009 |
| Headquarters | San Francisco, California, United States | San Francisco, California, United States |
| Employees | 51–200 | 51–200 |
| Funding | Series C extension · $102M raised | Series C · $38M raised |
| Best for | Small, relationship-focused service businesses such as agencies, consultants and financial advisors that run on Google Workspace. | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
Copper
Basic$29per seat, per month
Professional$69per seat, per month
Business$134per seat, per month
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Copper
- Google Workspace integration
- Automatic syncing of email, calendar, and contacts
- Discounts for annual billing
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Copper vs Insightly”, https://slateindex.ai/compare/copper-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.