CreatioAI CRM and workflow platform for people and AI agents
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
Creatio vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Creatio is the stronger AI pick in CRM: it has a visibility score of 7 versus 1.3 for ServiceNow, and ranks ahead in 100% of the answers that name both.
Choose Creatio if…
- You want the brand AI engines rank higher (7 vs 1.3)
- AI answers describe it more positively (45% vs 36% positive)
- low-code process automation
- workflow automation combined with CRM
Choose ServiceNow if…
- You need ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Creatio | ServiceNow |
|---|---|---|
| Visibility score | 7% | 1.3% |
| Change vs last week | down−1.5% | down−0.8% |
| Rank in CRM | #12 | #28 |
| Share of voice | 2.5% | 0.7% |
| Mentions this run | 12 | 3 |
| Positive in AI answers | 45% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Creatio −1.5pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
Creatio leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CreatioServiceNow
Head to head in AI answers
2 engine answers name both brands
2Creatio ranked higher
0ServiceNow ranked higher
| Prompt | Engine | Creatio | ServiceNow |
|---|---|---|---|
| Which CRM vendors do analysts recommend? | ChatGPT | #6 | #8 |
| Which CRM vendors do analysts recommend? | AI Mode | #6 | #7 |
Features, pricing & fit
| Dimension | Creatio | ServiceNow |
|---|---|---|
| Deployment | Cloud | Cloud |
| Compliance | ISO/IEC 27001, SOC 2 Type II | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | Support plans, Academy, Partner network | — |
| Founded | 2014 | 2004 |
| Headquarters | Boston, Massachusetts, USA | Santa Clara, CA |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D (unconfirmed) · $268M raised | IPO |
| Best for | Mid-size and enterprise organizations, especially in financial services, wanting CRM with no-code workflow and AI agents | — |
Pros and cons
Themes from the AI answers that mention each brand
Creatio
- low-code process automation
- workflow automation combined with CRM
- best for agile process-driven enterprises
- configurable workflows and process automation
- accessible composable pricing bundling workflow and CRM
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Creatio vs ServiceNow”, https://slateindex.ai/compare/creatio-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.