Creatio vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 7 for Creatio, and ranks ahead in 100% of the answers that name both.
Choose Creatio if…
- AI answers describe it more positively (45% vs 35% positive)
- You need ISO/IEC 27001 coverage
- low-code process automation
- workflow automation combined with CRM
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 7)
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- intuitive, user-friendly interface
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Creatio | HubSpot |
|---|---|---|
| Visibility score | 7% | 67.6% |
| Change vs last week | down−1.5% | down−1.8% |
| Rank in CRM | #12 | #1 |
| Share of voice | 2.5% | 14.2% |
| Mentions this run | 12 | 65 |
| Positive in AI answers | 45% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Creatio −1.5pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
9 engine answers name both brands
| Prompt | Engine | Creatio | HubSpot |
|---|---|---|---|
| How do companies manage leads and close more deals without a dedicated tool? | Perplexity | #4 | #2 |
| What are the best CRM tools in 2026? | Perplexity | #10 | #2 |
| Best CRM for enterprise | AI Mode | #6 | #3 |
| Which CRM has the best reviews? | Perplexity | #7 | #6 |
| Alternatives to the most popular CRM | Perplexity | #8 | #2 |
| Best CRM with AI features | Perplexity | #8 | #1 |
| Which CRM vendors do analysts recommend? | ChatGPT | #6 | #3 |
| Which CRM vendors do analysts recommend? | AI Mode | #6 | #4 |
| Official website of the top CRM vendors | ChatGPT | #10 | #2 |
Features, pricing & fit
| Dimension | Creatio | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO/IEC 27001, SOC 2 Type II | SOC 2 Type II, SOC 3 |
| Support | Support plans, Academy, Partner network | Phone |
| Founded | 2014 | 2006 |
| Headquarters | Boston, Massachusetts, USA | Cambridge, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series D (unconfirmed) · $268M raised | Corporate round |
| Best for | Mid-size and enterprise organizations, especially in financial services, wanting CRM with no-code workflow and AI agents | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Creatio
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Creatio
- low-code process automation
- workflow automation combined with CRM
- best for agile process-driven enterprises
- configurable workflows and process automation
- accessible composable pricing bundling workflow and CRM
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Creatio vs HubSpot”, https://slateindex.ai/compare/creatio-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.