DriftWebsite chat that routes high-intent buyers to sales reps, being retired in 2027

tawk.toOne free inbox for all your customer channels.

Comparison · Live Chat & AI Support · weekly run Nov 3

Drift vs tawk.to

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

tawk.to is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 27.6 versus 1.5 for Drift, and ranks ahead in 100% of the answers that name both.

Choose Drift if…

You need SOC 2 Type 2 or ISO 27701 coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Deeper real-time engagement features
Visitor tracking and proactive messaging triggers

Choose tawk.to if…

You want the brand AI engines rank higher (27.6 vs 1.5)
AI answers describe it more positively (70% vs 20% positive)
You need EU-U.S. Data Privacy Framework or UK Extension to the EU-U.S. DPF or Swiss-U.S. Data Privacy Framework or ICO (UK) registration or GDPR compliance coverage
Completely free core live chat

AI visibility side by side

Latest weekly run · Nov 3

Metric	Drift	tawk.to
Visibility score	1.5%	27.6%
Change vs last week	up+0.8%	down−4.3%
Rank in Live Chat & AI Support	#27	#6
Share of voice	0.5%	7.1%
Mentions this run	3	34
Positive in AI answers	20%	70%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Drift +0.8pp · tawk.to −4.299999999999997pp over 1 weekly runs.

Engine by engine

tawk.to leads on 3 of 3 engines

ChatGPT

1.7%

25.6%

AI Mode

29.4%

Perplexity

2.8%

27.8%

Drifttawk.to

Head to head in AI answers

1 engine answers name both brands

0Drift ranked higher

1tawk.to ranked higher

Prompt	Engine	Drift	tawk.to
Best live chat tool with AI features	Perplexity	#7	#5

Features, pricing & fit

Dimension	Drift	tawk.to
Pricing model	—	Flat tiers
Entry price	—	Contact sales
Free plan	—	Yes
Deployment	Cloud (SaaS), hosted on AWS in the US	—
Integrations	—	50+
Compliance	SOC 2 Type 2, ISO 27701	EU-U.S. Data Privacy Framework, UK Extension to the EU-U.S. DPF, Swiss-U.S. Data Privacy Framework, ICO (UK) registration, GDPR compliance
Support	—	24x7-365 live support, Help Center at help.tawk.to, Email support@tawk.to
Founded	2015	2012
Headquarters	Atlanta, Georgia, US (parent Salesloft)	Las Vegas, Nevada, US
Employees	1,001–5,000	201–500
Funding	—	Series B
Best for	Teams still running Drift who need to migrate before the chat widget is retired on January 31, 2027	Businesses of any size that want free live chat with unlimited team members and no per-seat fees.