Fathom Analytics vs Google Looker Studio
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 1.4 for Google Looker Studio.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 1.4)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Google Looker Studio if…
- AI answers describe it more positively (65% vs 50% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27701 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, user-friendly data visualization tool
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Google Looker Studio |
|---|---|---|
| Visibility score | 14.6% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #28 |
| Share of voice | 4% | 0.4% |
| Mentions this run | 20 | 2 |
| Positive in AI answers | 50% | 65% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Google Looker Studio 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Fathom Analytics | Google Looker Studio |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Browser-based, no installation needed |
| Compliance | GDPR, CCPA, ePrivacy, PECR | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27701 |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2016 |
| Headquarters | Victoria, British Columbia, Canada | Mountain View, California |
| Employees | 1–10 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | — |
Plans side by side
Fathom Analytics
Google Looker Studio
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Google Looker Studio
- Free, user-friendly data visualization tool
- Free core version with transparent low-cost Pro tier
- Good for marketing teams and small businesses
- Strong integration with Google Analytics, Google Ads, Sheets and BigQuery
- Simple, free, cloud-based dashboards with no maintenance
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Google Looker Studio”, https://slateindex.ai/compare/fathom-analytics-vs-google-looker-studio, data of Nov 2, 2026. Licence: CC BY 4.0.