Fathom Analytics vs HockeyStack
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 2.1 for HockeyStack.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 2.1)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose HockeyStack if…
- You prefer a larger, established vendor (51–200 employees)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | HockeyStack |
|---|---|---|
| Visibility score | 14.6% | 2.1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #25 |
| Share of voice | 4% | 0.6% |
| Mentions this run | 20 | 3 |
| Positive in AI answers | 50% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · HockeyStack 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Fathom Analytics | HockeyStack |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | — |
| Compliance | GDPR, CCPA, ePrivacy, PECR | — |
| Support | Email support, Help centre | Hands-on support from the customer success team |
| Founded | 2018 | 2021 |
| Headquarters | Victoria, British Columbia, Canada | San Francisco, California, United States |
| Employees | 1–10 | 51–200 |
| Funding | Bootstrapped | Round announced April 2026 · $50M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data |
Plans side by side
Fathom Analytics
HockeyStack
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs HockeyStack”, https://slateindex.ai/compare/fathom-analytics-vs-hockeystack, data of Nov 2, 2026. Licence: CC BY 4.0.