Fathom AnalyticsAnalytics without the cookies.
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 1.4 for Looker.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 1.4)
- AI answers describe it more positively (50% vs 30% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
Choose Looker if…
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Looker |
|---|---|---|
| Visibility score | 14.6% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #30 |
| Share of voice | 4% | 0.4% |
| Mentions this run | 20 | 2 |
| Positive in AI answers | 50% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsLooker
Head to head in AI answers
0 engine answers name both brands
0Fathom Analytics ranked higher
0Looker ranked higher
Features, pricing & fit
| Dimension | Fathom Analytics | Looker |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Google Cloud |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Email support, Help centre | — |
| Founded | 2018 | — |
| Headquarters | Victoria, British Columbia, Canada | — |
| Employees | 1–10 | — |
| Funding | Bootstrapped | Series E · $280M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | — |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Looker”, https://slateindex.ai/compare/fathom-analytics-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.