Fathom Analytics vs Parse.ly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0 for Parse.ly.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0)
- You need ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Parse.ly if…
- You need SOC 2 or ISO 27001 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Parse.ly |
|---|---|---|
| Visibility score | 14.6% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #42 |
| Share of voice | 4% | 0% |
| Mentions this run | 20 | 0 |
| Positive in AI answers | 50% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Parse.ly 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Fathom Analytics | Parse.ly |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Cloud-based |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2, ISO 27001, GDPR, CCPA |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2009 |
| Headquarters | Victoria, British Columbia, Canada | San Francisco |
| Employees | 1–10 | 1,001–5,000 |
| Funding | Bootstrapped | Series A · $13M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. |
Plans side by side
Fathom Analytics
Parse.ly
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Parse.ly
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Parse.ly”, https://slateindex.ai/compare/fathom-analytics-vs-parse-ly, data of Nov 2, 2026. Licence: CC BY 4.0.