Fathom Analytics vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0.7 for SE Ranking, and ranks ahead in 100% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0.7)
- You want a lower entry price ($15 vs $129)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- Usage-based pricing suits your budget better than flat tiers
Choose SE Ranking if…
- AI answers describe it more positively (66% vs 50% positive)
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than usage-based
- Strong value for agencies and mid-market teams
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | SE Ranking |
|---|---|---|
| Visibility score | 14.6% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #35 |
| Share of voice | 4% | 0.2% |
| Mentions this run | 20 | 1 |
| Positive in AI answers | 50% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Fathom Analytics | SE Ranking |
|---|---|---|---|
| Which Web Analytics tools offer annual discounts? | Perplexity | #2 | #4 |
Features, pricing & fit
| Dimension | Fathom Analytics | SE Ranking |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $15 / mo | $129 / mo |
| Free plan | No · 7-day trial | No · 14-day trial |
| Deployment | Hosted software-as-a-service | Cloud-based |
| Compliance | GDPR, CCPA, ePrivacy, PECR | — |
| Support | Email support, Help centre | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Founded | 2018 | — |
| Headquarters | Victoria, British Columbia, Canada | — |
| Employees | 1–10 | 201–500 |
| Funding | Bootstrapped | Growth/VC (lead: Digital Future) |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Agencies and in-house SEO teams |
Plans side by side
Fathom Analytics
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs SE Ranking”, https://slateindex.ai/compare/fathom-analytics-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.