Fathom Analytics vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0.3)
- AI answers describe it more positively (50% vs 0% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Smartlook |
|---|---|---|
| Visibility score | 14.6% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #39 |
| Share of voice | 4% | 0.2% |
| Mentions this run | 20 | 1 |
| Positive in AI answers | 50% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #20 |
Features, pricing & fit
| Dimension | Fathom Analytics | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Cloud |
| Compliance | GDPR, CCPA, ePrivacy, PECR | — |
| Support | Email support, Help centre | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2018 | — |
| Headquarters | Victoria, British Columbia, Canada | — |
| Employees | 1–10 | — |
| Funding | Bootstrapped | Series A · $4M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Fathom Analytics
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Smartlook”, https://slateindex.ai/compare/fathom-analytics-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.