Fathom AnalyticsAnalytics without the cookies.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0 for Snowplow.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Snowplow if…
- You need ISO 27001 or SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
- You prefer a larger, established vendor (51–200 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Snowplow |
|---|---|---|
| Visibility score | 14.6% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #44 |
| Share of voice | 4% | 0% |
| Mentions this run | 20 | 0 |
| Positive in AI answers | 50% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsSnowplow
Head to head in AI answers
0 engine answers name both brands
0Fathom Analytics ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Fathom Analytics | Snowplow |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Contact sales |
| Free plan | No · 7-day trial | No · 14-day trial |
| Deployment | Hosted software-as-a-service | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | GDPR, CCPA, ePrivacy, PECR | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | Email support, Help centre | 24/7 customer support, Technical Services |
| Founded | 2018 | 2012 |
| Headquarters | Victoria, British Columbia, Canada | London, United Kingdom |
| Employees | 1–10 | 51–200 |
| Funding | Bootstrapped | Venture capital round (investor not attributed) · $55M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Snowplow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Snowplow”, https://slateindex.ai/compare/fathom-analytics-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.