Fathom Analytics vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 2.8 for Zoho, and ranks ahead in 0% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 2.8)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Zoho if…
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
- Free tier for small teams
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Zoho |
|---|---|---|
| Visibility score | 14.6% | 2.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #21 |
| Share of voice | 4% | 0.5% |
| Mentions this run | 20 | 3 |
| Positive in AI answers | 50% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Zoho |
|---|---|---|---|
| Which web analytics tool offers a free trial? | ChatGPT | #4 | #2 |
Features, pricing & fit
| Dimension | Fathom Analytics | Zoho |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Cloud (SaaS) |
| Compliance | GDPR, CCPA, ePrivacy, PECR | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Email support, Help centre | — |
| Founded | 2018 | 1996 |
| Headquarters | Victoria, British Columbia, Canada | Chennai, Tamil Nadu, India |
| Employees | 1–10 | 5,000+ |
| Funding | Bootstrapped | Bootstrapped |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Fathom Analytics
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Zoho”, https://slateindex.ai/compare/fathom-analytics-vs-zoho, data of Nov 2, 2026. Licence: CC BY 4.0.