Freshworks vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 1.3 for Freshworks.

You want the brand AI engines rank higher (29.9 vs 1.3)
AI answers describe it more positively (56% vs 26% positive)
You need HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Verified, trusted company knowledge

Latest weekly run · Nov 3

Metric	Freshworks	Guru
Visibility score	1.3%	29.9%
Change vs last week	New	New
Rank in Knowledge Management	#41	#3
Share of voice	0.6%	8%
Mentions this run	3	43
Positive in AI answers	26%	56%

The stronger value in each row is marked with a ✓.

Weekly runs over the last 60 days

Freshworks 0pp · Guru 0pp over 0 weekly runs.

Guru leads on 3 of 3 engines

ChatGPT

0.9%

34.1%

AI Mode

29.3%

Perplexity

0.9%

26.5%

FreshworksGuru

0 engine answers name both brands

0Freshworks ranked higher

0Guru ranked higher

Dimension	Freshworks	Guru
Pricing model	—	Flat tiers
Entry price	—	Contact sales
Free plan	—	No
Deployment	Cloud	AWS-hosted cloud service
Integrations	—	100+
Compliance	SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	—	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2010	2013
Headquarters	San Mateo, California, United States	Philadelphia, Pennsylvania
Employees	5,000+	51–200
Funding	IPO	Series C · $70M raised
Best for	—	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.